Diversity Poster Campaign

Diversity Poster Campaign

For my second picture i  have decided to be quite adventurous and feature seven models in one shoot .  I want to try and show as much as I can about 'Diversity'.  I've been looking at different campaigns by united colours of bennetton i like how they capture their images with a strong message but still with a kind of innocence about them.  I also like the dove campaigns where they show a multitude of women from all walks of life.  

Bennetton Advert

Bennetton Advert 

Bennetton advert

Bennetton advert

Bennetton Advert 

Dove campaign

Dove campaign 

Dove campaign 

I want every person in my picture to look the same in the way I style them.  I decided that  hair off the face in a low pony tail would keep it really simple, also it was the only style where everyone can look the same as one of my models is a man (his hair has just been gelled back).  The reason i've chosen to keep everyone the same is to show equality.  The message i'm trying to get across is that it doesn't matter what you look like, your skin colour/weight/hair colour/ or sexual preference etc we are all the same and I feel i've portrayed this message well in my final result.  I have tried to cover as much as I can within my image, I have two girls together touching on sexuality, an asian girl, a red-head girl, a cuban girl who is a little over-weight, a black girl and a gothic guy.  I chose this particular male as people who dress in a gothic way have been targets to bullying in recent news and one girl was even beaten to death.  I was originally going to use a gay guy but I felt i had already covered sexuality with my two girls.  Another reason I chose to use the ponytail is to still keep an element of fashion in there, its quite on trend on current catwalk shows to have low pony with a definite parting.

Low ponytail centre part

Different variations of low ponytails

I  have decided I want to use pink as my colour for the lips.  On my male model I  have used a blue/black but this is because he is a gothic guy and it symbolises what he stands for. I looked into the meaning of colour and I was drawn to the symbolic meaning of the colour 'pink'.  

"The color pink is a symbol of love and nurturing. It is known to tone down the passion associated with red and favors gentle and loving energies. Pink also represents calmness and a sense of respect".

I feel that this completely emulates the message I'm trying to get across within my campaign it about love,nurturing and a sense of respect towards equality and diversity.

Pink lipstick

Pink blossom

Breast cancer awareness

Pink lips

Pink flowers

To make my poster I have had to shoot every person/persons separate then put them altogether in photoshop.  This was a task in its itself and I did encounter some technical issues during the process.  I shot 3 girls on 1 day and 4 on another, the first shoot i took the pictures from a distance and the next shoot I did them really close up.  It wasn't until I went to edit my photos the other day that I realised the spacing was wrong.  I managed to rectify the situation in the end but I would definitely know where to improve if I was to do something like this again. I would try to shoot all the models on the same day and if that wasn't possible then I would make sure i worked more closely with continuity.  Below are the individual pictures from the shoots.

Asian

Black

Cuban plus size

Gothic guy

Sexuality

Flame haired beauty

I sketched a design for my overall look as I was carrying the same look on everyone i used the same sketch.  For my guy i just changed the lip colour to black.

Sketch for diversity poster